Lead Management Solutions introduce pre and post conversion customer management and relationship strategies to businesses who may be losing out on sales due to a lack of any existing system or structure. I provided both the brand and website.
The objective of the logo was to communicate an interesting, dynamic and lively brand - capable of identifying problems and delivering solutions. Since the business name provides a clear indication of the business nature I didn’t feel it necessary to create a symbol or illustration, instead opting for a simple custom wordmark combined with a well chosen complementary font.
The custom wordmark is comprised of large characters that appear to be made from one single strip, from one end to the other. This is a subtle nod towards the idea of a customer or lead journey.
The website was designed as a single page, objective-centric solution that would engage visitors and draw them down the epage with bright, clear calls to action and defined steps.Once the user reached the bottom of the page they would have learned everything that they need to about the service, and would be ready to submit an enquiry.
The custom WordPress theme allows any website manager to edit any aspect, with no bloatware, complicated plugins or time-consuming learning curves.
